Dr. Peter Schramm

Partner, Zurich

Schiffbaustrasse 2 | P.O. Box | CH-8031 Zurich | Switzerland

Schiffbaustrasse 2 | P.O. Box | CH-8031 Zurich | Switzerland
T +41 58 552 03 60
peter.schramm@mll-legal.com

Profile

Peter Schramm is specialized in the protection of his client’s brands, designs, technologies, and trade secrets against any type of imitation, exploitation or other type of infringement. His practice covers contentious and non-contentious trademark, design, copyright, patent and unfair competition law matters, with a focus on ICT, pharmaceuticals, retail, luxury and fashion. He also has considerable experience in IP and ICT strategy and transaction matters, as well as on technical agreements and all types of commercial contracts including license and distribution agreements.

Peter is particularly well known for his trade dress and design law expertise and has been involved in several leading cases in Switzerland and abroad. He lectures at the Swiss Federal Institute of Intellectual Property and has served as speaker, among others, for the Academy of European Law and the IRP of the University of St. Gallen.

Practice Areas

Industry Groups

Country Desks

Latin American and Iberian Desk

Rankings & Awards

World Trademark Review Peter Schramm 2022

Chambers Practice Guide Trade Marks 2021

Peter Schramm is recommended in The Legal 500 EMEA 2022, Intellectual Property
Peter Schramm is recommended in The Legal 500 EMEA 2022, Sports Law
Peter Schramm regularly assists with copyright and trade mark infringement proceedings, as well as general IP portfolio advice – Chambers and Partners Europe, Intellectual Property, 2022
“Taking the lead on several high calibre matters, Peter Schramm is simply phenomenal” – World Trademark Review, 2022
“Peter Schramm is an experienced litigator and a very engaged strategic thinker” – The Legal 500 EMEA, 2021
“He always provides effective and efficient strategic advice” – Chambers and Partners Europe, 2021
“Peter Schramm always advises pragmatically and plays a global strategic role across all his mandates” – World Trademark Review, 2021
“Among the most well-known practitioners in Europe, Michael Ritscher and Peter Schramm have a deep understanding of the law and longstanding experience in coordinating multi-jurisdictional litigation” – World Trademark Review, 2021

Deals & Cases

Successful enforcement of the PORSCHE trademark against a worldwide planned car dealer database of a third party, whereby the notoriety of the PORSCHE trademark and its cross-product protection in Switzerland was confirmed by the courts
Represented Migros, the largest retailer in Switzerland, in a landmark trademark registration proceedings for the letter “M”. It is the first time that a single letter of the alphabet has been registered as a trademark in Switzerland
Represented Hilti in the registration and enforcement of their colour and 3D trademarks in Switzerland and internationally
Advised the world’s biggest plush toy manufacturer Ty Inc. on establishing and enforcing its trademark and design portfolio
Support of Semtech (International) AG, a wholly-owned subsidiary of Semtech Corporation (listed on NASDAQ) and a leading supplier of high performance analog and mixed-signal semiconductors and advanced algorithms in the acquisition of Trackio International AG and its subsidiaries Trackio GmbH and TrackNet Inc. in all IP-related transactional issues
Advised Triton in analyzing complex IP issues regarding a EUR 730 Mio. carve-out to acquire the auxiliary components business of Alstom
Acting for Lindt & Sprüngli in IP issues, inter alia in the enforcement of the Lindt product designs
Acting for Vitra in both national and cross-border trademark, design and copyright litigation
Acting for Deutsche Telekom AG in trademark and unfair competition disputes in Switzerland

Education & Admission

Admitted to the bar in Switzerland (2007)
Institute for European Law, Saarland University, Doctorate to Dr. iur. (2004-2005)
Admitted to the bar in Germany (2004)
University of Konstanz (1998–2000)
University of Salamanca (1997–1998)
Saarland University (1995–1997)