Lukas Bühlmann, LL.M.
Partner, Zurich
T +41 58 552 04 80
lukas.buehlmann@mll-legal.com
Profile
Lukas Bühlmann heads the practice group “Digital, Data Privacy & E-Commerce” and advises a broad range of Swiss and international clients active in the internet and e-commerce sector, healthcare, tourism and public transport providers. He regularly advises clients on IT, e-commerce, data protection and advertising law. Lukas Bühlmann has particularly broad experience in providing legal advice to clients active in international, cross-border e-commerce, as well as in legal matters at the interface of competition law and all areas of digital commerce.
Lukas Bühlmann heads the ICT practice group and the firm’s e-commerce working group, which is responsible for the further development of internal know-how and for building and maintaining the specialized network of partner law firms. In particular, Lukas is a proven expert in luxury goods, new technologies, advertising, media, tourism and retail.
His working languages are German, English and French.
Lukas Bühlmann is a recognized expert on the digital and internet economy. In 2019, he was appointed as a legal expert at the International Trade Center (Geneva), advising the ITC and foreign governments on legislative projects in the areas of data privacy and cybersecurity. Lukas is also a member of the IBA (Past-Chair Product Law & Advertising Committee) and ITechLaw as well as a board member of the Swiss Dialog Marketing Association (responsible for regulation, self-regulation and data protection), legal advisor to the Swiss Association for the Mail Order Trade (VSV) as well as media expert at the Swiss Fairness Commission (SLK) and jury member of the Swiss E-Commerce Award (since the first award in 2012).
Finally, Lukas is the author of numerous publications in the field of digital legal issues as well as the editor of one of the leading Swiss online journals on legal issues in the digital economy(www.mll-news.com) and a regular speaker at regional and international conferences on legal topics in his areas of expertise. For several years in a row, he has been recognized by all authoritative international ranking agencies: Chambers and Partners Europe, Legal 500, Best Lawyers, Who’s Who Legal
Special Desks
Rankings & Awards
- “Lukas Bühlmann really is the go-to person for e-commerce in Switzerland” – Chambers and Partners Europe, TMT, 2022
- Lukas Bühlmann is an “extremely solution-oriented practitioner who strives for the best possible outcome for his clients even in the most complex environments” – WWL, Thought Leaders, Data Privacy & Protection 2021
- Lukas Bühlmann is recognised as “very present in the IT market” thanks to his experience handling complex data privacy and protection issues – WWL Thought Leaders Switzerland, Data 2021
- Sources laud Lukas Bühlmann for his “proactive personality, thinking outside the box and pursuing pragmatic approaches” – Chambers and Partners Europe, TMT, 2021
- “Very business oriented; team player” – IFLR 1000, 2021-22
- Who’s Who Legal recognizes Lukas Bühlmann in their Switzerland chapter and in specialized publications in the areas of TMT, data protection, product liability and franchise
- Who’s Who Global Leader for Data – Data Privacy & Protection 2020, Data – Data Security 2020, Data – Information Technology 2020, Franchise 2019, Product Liability Defence 2019
- Who’s Who National Leader for Switzerland – Data, Switzerland – Franchise, Switzerland – Product Liability Defence
- Lukas Bühlmann is a board member of the Swiss Direct Marketing Association and is responsible for regulation, self-regulation and data protection
- Since its launch in 2012, Lukas Bühlmann has been a member of the jury for the annual Swiss E-Commerce Award
Deals & Cases
- Accompanying and advising a UN organization on supporting the government of a UN member country in modernizing local data protection law
- Advising various public transport companies on digitization issues, esp. the sharing of data
- Advice to an online pharmacy regarding e-commerce and data protection
- Consulting of various companies from the tourism industry as well as tourism destinations around digitalization and offer networking
- Advising one of the largest hospitals in Switzerland on the implementation of the GDPR
- Advising a major manufacturer and reseller of jewelry and watches on the launch of its international online store, including coordination of legal compliance in various countries
- Advising various Swiss companies on the implementation of the EU’s new General Data Protection Regulation (GDPR)
Education & Admission
- Merger of Bühlmann Rechtsanwälte AG and Meyerlustenberger Lachenal (2017)
- Founding partner of Bühlmann Rechtsanwälte AG in Zurich, Switzerland (2009-2017)
- LL.M. (Master of European Community Law), European Legal Studies, College of Europe in Bruges, Belgium (2002)
- Admission to the bar for Switzerland (Zurich, 2001)
- University of Lausanne, Switzerland, lic.iur. (1998)
- University of East Anglia, Norwich, Great Britain (1997)
Memberships and public offices
- International Bar Association (IBA) (former Chairman of the Product Law & Advertising Committee)
- German Society for Law and Informatics (DGRI)
- International Technology Law Association (ITechLaw)
- European Forum for Foreign Trade, Excise and Customs e. V. (EFA)
- GS1 Switzerland, E-Commerce Practice Group
- Board member of the Swiss Dialog Marketing Association (SDV) (regulation and self-regulation and data protection)
- Legal counsel at the Swiss Distant Selling Association
- Media consultant at the Swiss Commission for Fair Advertising
- Jury member of the Swiss Online Award (Legal & Compliance)
- NetComm Swiss E-Commerce Association
Languages
- German
- French
- English
Since its launch in 2012, Lukas Bühlmann has been a member of the jury for the annual Swiss E-Commerce Award
